Senior Copywriter / Associate Creative Director
t: (617) 247-0596 / c: (617) 955-6269 / jamesmilke@gmail.com
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The headline addressed Guerlain's need to find a new audience for their oldest perfume. The strategy was to update Shalimar as the perfume for a modern woman who is dependent on no man, yet still desirous of a romance in which she could be an equal partner. Shortly after this ran, Guerlain awarded WWS their $100 million worldwide account.