Jim Milke

Senior Copywriter / Associate Creative Director

t: (617) 247-0596 / c: (617) 955-6269 / jamesmilke@gmail.com

Resume / Portfolio

So how do Volvo owners perceive their car’s value? Is it a reliable tool to enable a lifestyle of daily adventure? Or is it a well-loved family member that safely packs ‘em around? We segmented our list by model types and owner psychographics then tested two approaches.