Provide copywriting and/or creative director expertise in websites, advertising, branding, direct mail, collateral, editorial, & public relations.
Led, managed and oversaw all Wayfair-branded website copy, banner advertising, online promotions, weekly email campaigns, and end-to-end CRM materials for the largest online-only home furnishings retailer in the US. Also served as a consultant to Wayfair in the UK and Germany; as well as AllModern.com and Joss & Main.
Provided agencies and clients with electrifyingly, authentic and meaningful multi-channel communications that inspire new customers and strengthen old loyalties to deliver response rates of up to 70%.
Digitas, Ally Bank, GMAC Mortgage, GMAC Auto, Smartauction, Brave (financial services) account, Sweatmonkey, Noblehour, LIV Therapy, IMN, Marodyne, Tivoli, Ruben Perlotti, Liberty Mutual
Led copy department to create ad campaigns, direct mail, collateral, and end-to-end CRM materials for CCAS and their client roster of private-label roadside assistance programs.
BMW, Jaguar, Lexus, Mini Cooper, Mercedes-Benz, Subaru, Toyota, Volvo, Costco, Chrysler, Nationwide Insurance, Farmers Insurance, HSBC, Wells Fargo
Avon Skin Care, Dunkin Donuts, Timberland, New York Magazine, Marshalls, TJMAXX, A.J. Wright, HomeGoods, Staples, Genzyme, Pfizer, Dictaphone, Hallmark Healthcare, Fenway Community Health Center, MetroWest Community Health Care Foundation, Wellesley College, Everbank.com, GeoDeck, Hartney Greymont, Inn at Harvard, Muzi Motors, Northland Job Corps, AC Tech, Caterpillar, Celarix.com, Clarendon Hills Winery
Created award-winning websites and integrated advertising campaigns.
BankBoston, Big Brothers of Greater Boston, Broadwing.com, Great Plains Software, GTE Internetworking, Hill Holliday, Lotus Software, NEC Monitors, PricewaterhouseCoopers, Freedom Trail, Union Bank of Switzerland, UPS Olympics, Wang Global, Wisk, Yet2.com
Teamed with account management and Art Directors to create high-yielding direct mail campaigns.
AT&T Local Service, AT&T Universal Card, AT&T Universal Rewards, Mother Caroline Academy
Wrote print, collateral and radio advertising for agency clients.
Aer Lingus, Armani Exchange, Bass Ale, Boyd’s of Philadelphia, Bucks County Coffee, Bulova, Cole Haan, Guerlain, Overseas Tourism Ministry of Ireland
Hill Holliday website
Freedom Trail website
Lotus ad campaign
Wang Global ad campaign
Advertising Copywriting
Bachelor of Arts, Economics
Certificate, European Economic Community