Jim Milke

If you can hear Bing Crosby singing "Happy Holidays", you can appreciate the old-world sentiments the owner of this candle company had toward his favorite aunt. The challenge in the writing of this catalog (to the trade) was to imbue every product description with a little bit of Aunt Sadie’s authentic story, sell the hell out of candles, and to do it in a voice that she would recognize as her own.